"Skaters Don't Care About Sustainability"

...or at least that's what someone told me when I first started kicking around the idea of starting an eco-friendly skateboard company that focused on the environment as well as skating.

This person also told me that "skaters view themselves as rebels" and are on the "fringe of society" and that they don't want to be told what to do or how to do it. And that if I really want to start a skateboard company, to just focus on that and leave the other stuff alone.

And sure, those things may be true for some people, but if there's one thing the last few months have showed me, it's that the vast majority of skateboarders not only care about the environment and sustainability, but so much more.

The outpouring of support for causes such as Black Lives Matter, LGBTQ equality, voting and keeping each other safe from COVID by social distancing and wearing masks, proves that as a skate community we have the power and influence to make good in this world. 

It's no lie that a lot of the time we're thinking about meeting up with friends, hitting up a new spot and landing a new trick, but the depth of a skateboarder runs much deeper than that and it's high time the rest of the world sees it.

I've been truly inspired and encouraged by the social acknowledgments of these causes by skaters and am excited about the future for not only our sport, but for the planet as a whole. 

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